I develop tourism ideas, methods and people—and move them into classrooms, destinations, organisations and international academic communities. 我發展觀光研究的概念、方法與人才，並讓這些成果進入課堂、目的地、組織與國際學術社群。
Across tourism, mobility, experience, society and methods.
涵蓋觀光、移動、體驗、社會與研究方法。
Ten externally funded projects, seven as principal investigator.
十項外部補助計畫，其中七項擔任主持人。
Across Asia, the United States and international online platforms.
足跡遍及亞洲、美國與國際線上平台。
Research methods, tourism management and graduate supervision.
研究方法、觀光管理與研究生指導。
Academic work matters when it changes how people understand, learn, decide and act. 學術工作的價值，在於它能改變人們理解問題、學習、決策與行動的方式。
Research begins by recognising what existing theories, categories and assumptions have left out.研究從重新辨識既有理論、分類與假設所忽略的問題開始。
Quantitative models, digital traces, qualitative fieldwork and mixed methods are selected according to the problem—not habit.依研究問題選擇量化模型、數位足跡、質性田野與混合方法，而非受限於單一慣用方法。
Ideas become meaningful through teaching, mentorship, organisational decisions, public dialogue and international collaboration.知識透過教學、指導、組織決策、公共對話與國際合作產生意義。
My research examines tourism as a system of relationships among people, animals, technologies, mobility systems and places. 我的研究將觀光視為一個由人、動物、科技、移動系統與地方共同構成的關係網絡。
Free-roaming animals, pet tourism, multispecies encounters, animal agency and inclusive destination design.自由活動動物、寵物觀光、多物種互動、動物能動性與包容性目的地設計。
Destination benchmarking, social norms, face, collective imaginaries and digital travel discourse.目的地標竿比較、社會規範、面子、集體想像與數位旅遊論述。
Bicycle tourism, shared mobility, urban transport, trust, experiencescapes and memorable experience design.自行車旅遊、共享移動、都市運輸、信任、體驗情景與難忘體驗設計。
Text mining, netnography, appnography, PLS-SEM, FIMIX-PLS, NCA, IPMA and AI-enabled research practice.文字探勘、網路民族誌、App 民族誌、PLS-SEM、FIMIX-PLS、NCA、IPMA 與 AI 輔助研究。
Publication is one form of impact. The work continues through people, decisions, learning environments and academic platforms. 論文發表是影響力的一種形式；研究也持續在人、決策、學習環境與學術平台中發揮作用。
Concepts, frameworks and evidence that reframe tourism questions.以概念、架構與證據重新界定觀光研究問題。
Teaching and graduate supervision that develop independent researchers.透過教學與研究生指導，培養能獨立思考與研究的人才。
Research partnerships that inform service, destination and organisational decisions.透過研究合作支持服務、目的地與組織決策。
Editorial, programme and international leadership that creates opportunities for others.透過期刊、學程與國際學術領導，為更多研究者創造機會。
Selected recent contributions in multispecies tourism, sustainable mobility, destination choice, digital methods and experience research. 精選近年在多物種觀光、永續移動、目的地選擇、數位研究方法與旅遊體驗方面的成果。
The Dual-Lens Actor Framework and related work position free-roaming animals as participants and stakeholders whose agency, relationships and impacts matter to destination governance.Dual-Lens Actor Framework 及相關研究將自由活動動物定位為觀光系統中的參與者與利害關係人，重視其能動性、關係與對目的地治理的影響。
NCA and combined IPMA identify the must-have conditions for tourists’ use of shared transport.運用 NCA 與 combined IPMA 辨識旅客使用共享運輸的必要條件。
View article ↗Examines how tourists and free-roaming cats co-construct relational authenticity at a rural destination.探討旅客與自由活動貓如何在鄉村目的地共同建構關係真實性。
Follow publication record ↗Text mining and cluster analysis reveal distinct forms of post-pandemic hesitancy.以文字探勘與集群分析辨識後疫情時期不同形式的共享移動猶豫。
View article ↗Explains how face shapes prestige destinations, luxury consumption and travel self-presentation.說明面子如何影響聲望型目的地、奢華消費與旅遊自我展演。
View article ↗Shows how staged self-disclosure on dating apps can foster travel motivation and international travel intentions.探討交友軟體中的階段性自我揭露如何促進旅遊動機與國際旅遊意圖。
View article ↗Teaching connects research questions, theory, evidence, analysis and communication. Mentorship supports students from the first question to a defensible thesis—and, where appropriate, to conferences and publication. 教學串連研究問題、理論、證據、分析與溝通；研究指導則陪伴學生從第一個問題走向可辯證的論文，並在合適情況下進一步參與研討會與發表。
Graduate-level, English-medium teaching in research, tourism management and leadership.以全英語授課方式教授研究、觀光管理與領導相關研究所課程。
I supervise graduate students through problem framing, research design, analysis, thesis writing and academic communication.我從問題界定、研究設計、資料分析、論文寫作到學術溝通，陪伴研究生完成完整的研究歷程。
Example thesis record ↗Invited talks, keynotes, research workshops and academic exchange across Asia, the United States and international online platforms. 透過亞洲、美國與國際線上平台的專題演講、主題演說、研究工作坊與學術交流，讓研究進入更廣泛的對話。
Current institutional and editorial roles provide platforms for research, graduate education, publishing and international exchange. 現任校院與期刊職務，構成推動研究、研究生教育、學術出版與國際交流的平台。
Strategic development, internationalisation, curriculum, graduate education and thesis supervision in an all-English master’s programme.負責全英語碩士學程的策略發展、國際化、課程、研究生教育與論文指導。
Editorial leadership supporting responsible tourism scholarship and international research communities.透過編務領導支持負責任觀光研究與國際學術社群。
Editorial advisory boards, peer review, case-writing competitions, conferences, workshops and international partnerships.參與編輯諮詢、同儕審查、個案競賽、研討會、工作坊與國際夥伴合作。
Research partnerships, invited talks, workshops, academic programme development, editorial projects and international collaboration. 歡迎洽談研究合作、專題演講、工作坊、學術學程發展、編輯出版與國際合作。